MIPCOM Bets On Creators, Brands & AI As International TV Business Readies For Cannes Get-Together

According to a report by Random News Portal… MIPCOM boss Lucy Smith wants the world to know that October in Cannes is now about more than buying and selling TV programs. “Our biggest challenge is changing the perception,” she says, with this year’s event just weeks away. “You don’t come to MIPCOM just for your distribution deals anymore. You’re coming because you’ve got […] complete report is on link below: Source: https://deadline.com/2026/09/mipcom-cannes-creators-brands-ai-distribution-lucy-smith-1237109940/