London’s Unit1 raises £20M to take avatar concerts on tour

According to a report by The Next Web… Unit1 Studio has raised £20M to stage concerts performed by digital recreations of musicians, in an oversubscribed round led by Balderton Capital. The company was founded in February 2025 and is based in Tileyard, north London. The money comes as a mix of equity and production financing, with Mercuri, Gilston Music, Paul McGuinness, who managed […]
This story continues at The Next Web complete report is on link below. Source: https://thenextweb.com/news/londons-unit1-raises-20m-to-take-avatar-concerts-on-tour